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Research papers

Towards harmonization of TV audience measurement

This paper sets out to summarise and to invite comment and criticism of the recently published 2nd edition of the EBU guidelines "Towards Harmonization of Television Audience Measurement Systems". It has been a collaborative venture involving...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Toby Syfret, Peter Menneer
May 1, 1994
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Citation

Syfret and Menneer (1994a, May 01). Towards harmonization of TV audience measurement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/towards-harmonization-of-tv-audience-measurement